MARKETING FOR NETSUITE ECOMMERCE

Business Intelligence

Set Data Objectives

Define what you want to achieve and how you will measure performance.

Data Management

Collect and integrate information from your various data sources.

Analysis and Reporting

Get visual reports with clear results and strategic insights.

Set Data Objectives

Define what you want to achieve and how you will measure performance.

Data Management

Collect and integrate information from your various data sources.

Analysis and Reporting

Get visual reports with clear results and strategic insights.

Business Intelligence for NetSuite eCommerce

Business Intelligence (BI) helps you make decisions and build strategies based on the knowledge you gain from data. It also measures the success of campaigns or website changes
to help you the focus your efforts in the right direction.

Improve decision-making and measure success with Business Intelligence

James Strang
Director of Operations, Sunshine Supply
Read More
“I’m super excited about how flexible and willing Tavano Team was to help with all of the tiny little solutions that I was looking for.”

NetSuite Business Intelligence Services

Data Audit

Did you know +90% of analytics setups are broken in some fundamental way?

Skewed data is more harmful than no data at all. Integrations or tracking can be broken for months before someone notices them, and this can have a serious negative impact on the validity and accuracy of your data. 

Issues like interrupted eCommerce tracking for a specific payment gateway or misconfigured filters in Google Analytics can be very common.

An analytics audit will shine a spotlight on these issues so you can fix them quickly. Some additional benefits of analytics audits include improved customer experience, identifying business opportunities faster, making data-driven decisions, and improved reporting and forecasting accuracy.

Data analytics audits cover the following:

Data integrity

Is your analytics tool tracking properly — or at all?

Data quality

Can you approach data collection with more granularity for better insights?

Data maturity

Are you tracking data that is crucial to your business?

Technical Audit

The technical audit includes:

Custom Projects and Developments

Get access to a team of NetSuite BI expert for all your needs, big or small. 

Whether you’re currently developing your NetSuite eCommerce website, or you need to track specifics in your existing website, we can help.

Custom Project Phases:

Google Analytics health check

Google Analytics Health Check is a walk-through of the implementation and instrumentation of your website’s analytics setup.

We want to answer the following questions:

Make the Most of your Data

What can Business Intelligence Consulting do for you?

With business intelligence consulting, you’ll discover which metrics are most valuable to your company, which data sources can provide answers to key business questions, and how to display the data in ways that help your team make better decisions.

Unfortunately, more than half of business intelligence initiatives fail due to a combination of challenges, ranging from poor data quality and management to lack of business intelligence expertise to not adapting reporting and analysis as the business matures.

Such failure can mean months or years of lost opportunities, significant setup costs, and frustration.

What can BI Consulting do for your NetSuite eCommerce?

More than half of business intelligence initiatives fail due to a combination of challenges, ranging from poor data quality and management to lack of business intelligence expertise to not adapting reporting and analysis as the business matures.

Such failure can mean months or years of lost opportunities, significant setup costs, and frustration.

An experienced NetSuite BI professional will help you prevent all this, saving you time, money, and resources.

BI-consulting
Ceci-Taibo-BI

Having a data-driven approach is vital to proper management and strategy optimization. Data is the core of every growth strategy. By making sure we can trust that data and that it is relevant, we will be confident in analyzing and gathering insights to take actions towards reaching the end goal.

Cecilia Taibo

BI Lead

Brands That Trust Us

Transform Large Amounts of Data into Actionable Insights

FAQ

Business intelligence — the ability to acquire and apply knowledge — enables you to transform your large amount of data into actionable insights. Business Intelligence is the core service of Tavano Team’s NetSuite Growth offering. It provides data analysis and tracking solutions to Tavano Team clients focusing on a data-driven approach. 

The NetSuite BI team makes sure the data you are collecting is right and can be used to make business decisions. We provide in depth analysis to gather insights to improve your marketing and business strategy.

Our work focuses on empowering you with your data. We check, correct and improve the tracking of your data. BI is at the core of what we do: all of our NetSuite Growth services rely on data to optimize and drive results to our clients. Our initiatives are based on a positive ROI approach, we as your growth agency are committed to drive and suggest strategies that will positively impact your business.

During an analytics audit, we identify a list of shortcomings that lower the quality of your data. This can include a broken setup, misconfigured integration, missing data sources, or anything else that may skew your data. This audit helps you answer the following three questions:

  1. Am I collecting all of the data I need?
  2. Can I trust the data I’m collecting?
  3. Is anything broken or tracking/reporting incorrectly? If so, why?

The duration of an audit comes down to the list of tools that are included in the audit and the complexity of the overall setup. In most cases, a simple audit can be delivered within a week with larger projects taking a month.

Besides covering all the common problem areas and basic settings, our audits go deeper and include things like custom integrations, comparing data against the backend numbers, and investigating various edge cases like using an outdated browser. This ensures our audits are as accurate as possible.

When your audit has been completed, we’ll deliver a list of critical fixes and suggested improvements. If you have the resources in-house, your team can get to work on the necessary fixes. If not, we can put together a detailed proposal for doing the work for you.

The best data analytics tools depend on what you are trying to achieve. If you’re considering data collection tools for digital experiences, Google and Adobe Analytics are great options for providing real-time customer data. Whereas, if you’re trying to analyze and visualize data, we highly recommend some of the following tools:

  • Looker
  • Tableau
  • Google Data Studio


A good experimentation toolset also has a data warehouse where all relevant data is pulled together allowing for more advanced analysis and reporting.

Data visualization is the visual representation of data, commonly in the form of a graph, chart, or map, to make the information easy to understand and uncover insights from. Good data visualizations should be easy to understand, interesting, and should tell you a story you wouldn’t spot by looking at the raw numbers.

To get the most out of data monitoring, it’s important to set up custom alerts to notify you of any major changes or spikes. We monitor your data in three ways:

  • Dashboards
  • Automated reports
  • Custom alerts

Data quality issues can be caused by several different factors, such as tracking that has been set up incorrectly. Fixing data quality issues depends on the specific issue, but in most cases, it requires technical work.

To ensure that the data you’re collecting is accurate, we recommend comparing it to other reliable data sources. For example, Google Analytics vs. Shopify, Google Analytics vs backend, or testing tool vs analytics tool. If there is a large disparity in the data, you can begin to look for the cause of the data inaccuracies.

Data quality issues can be caused by several different factors, e.g. tracking that has been set up incorrectly. Fixing data quality issues depends on the specific issue, but in most cases, it requires technical work.

Contact us

In the Blog.