Growth what? Growth hacking is a term attributed to Sean Ellis, who by 2010 had helped several internet companies realize incredible growth. However, although he could create growth in a startup, the growth would stop when he left the company.
Growth hacking came to life as his creation to replace himself, if that makes sense. So a seasoned growth hacker understands that the rate of growth determines whether a business will survive.
A growth hacker cares less about conversion rates and budgets than growth metrics. And they embrace marketing experimentation to identify effective growth tactics.
Here’s a list of the best eCommerce growth hacking secrets.
1) Exclusive Content
Exclusive content sets you apart from competitors. It drives traffic to your site and creates sales opportunities. Don’t shy away from experimenting, and develop a unique selling proposition that highlights what makes you different.
Be consistent with your brand’s tone — but always remember you need to add value. Posting content for the sake of it is not enough: you need to assess how your content is helping your readers and look for ways to give valuable insight that is lacking or different.
2) Influencer Marketing
Influencer marketing is a potent tool to build a brand and get the message across to a broader market. Eliciting the endorsement of people who influence your target market, whether hired or inspired, can create tremendous growth quickly through social media. In this guide, you can find everything you need to know about this type of marketing.
3) A/B Testing
A/B testing is a method used to compare two versions of promotional or marketing strategies, such as two web page versions. A/B testing techniques, when applied to search ads, promotional emails, or website content, can help determine what is explicitly stimulating growth on your website.
There’s not enough you can do — there’s always something to test, validate, change, or measure. Make sure whatever is on your site can be tested and measured, as it’s one of the most powerful ways to validate and enhance your users’ experience.
4) Piggyback Marketing
Piggyback marketing is a strategy that reduces cost and increases exposure. It involves partnering with a business that complements your product or message — without competing with it.
It allows for sharing marketing costs while exposing each organization to the other’s extended market. Look for this synergy strategy within your vendors or clients and ensure it’s always a win-win relationship. Again, focus on providing value!
5) Creative Photo Stories
eCommerce Growth hacking involves creativity. And when it comes to web content, a picture is worth a thousand words. Appealing graphics and photos will engage visitors, keeping them where you want for longer. And this means — you guessed it — higher conversion rates!
6) Loyalty Program
Consumers never had as many options as they have today, so you need to motivate them to keep coming back to you! A loyalty program creates an amazing customer experience and increases customer retention.
Think of discounts or benefits you can give your customers just for sticking by you. That will turn them into loyal customers, which in turn, will result in more sales.
7) Reminding Customers of Their Wish-list (creatively)
If a consumer visits your site, it means they’re interested in a product, service, or message you have to offer. Tracking visitors’ interests allow you to design specific marketing offers tailored to prospects’ expressed desires.
In addition to short-term email campaigns, collecting customer data allows long-term contact and builds relationships, turning potential clients into sales. Be creative! Stand out from the crowd by making your emails extra-customized.
8) Scarcity Hack (FOMO)
Fear Of Missing Out (FOMO) is a factor that motivates many people to take action. Growth hackers can take advantage of FOMO by positioning products as being scarce.
Marketing a product’s limited availability and fast-selling pace can set it as a scarce commodity, further driving growth and sales. If you want to know more about urgency and scarcity, take a look at this guide.
9) Ad Extensions
Ad Extensions give consumers more reason to pick an ad because they provide expanded information. According to Google, ad extensions “typically increase an ad’s click-through rate by several percentage points.” Ad extensions offer increased clicks and traffic, providing more conversion opportunities.
Conclusion
Growth is crucial to the long-term success of any organization. Growth hackers have one purpose: developing creative and innovative systems and approaches to drive their organization’s customer base growth.
These eCommerce growth hacking tips work, and it’s fun and all, but for an in-depth growth strategy call, drop us a line and talk to our experts!
