Anyone involved in the various aspects of eCommerce knows that Google Analytics is a great tool, helping companies gather information about users and their own site. Fewer people know that Google also offers another free tool, Google Tag Manager (GTM), that can send marketing information from a company’s app and/or website to Google Analytics.

Transactional emails are valuable marketing tools. These system-generated emails that are triggered by individual user activity offer marketers unparalleled conversion opportunities. But that’s only if they’re used correctly. To learn more about how to ensure success, here are nine best practices for your transactional emails.

For any business, the Customer Lifetime Value (LTV) is what can make or break your company’s income. It is true that an important part of owning a business is making sure that you have a marketing campaign effective enough to draw customers to your products or services.

If you’re not familiar with “bitcoin,” you’re probably not up-to-date on “blockchain” technology. Turn on the news, especially the financial news, and you will frequently hear this terminology. Blockchain technology is definitely part of the “internet of things.”