Creating an effective call-to-action is a whole science in and of itself! Whether your goal is to have visitors join your email list, check out

In part 1 of this topic, we covered what you need to have in place before starting any discount offers or coupon codes. Now we cover some of the valuable types of offers to push out to your followers.

Every ecommerce business has one critical tool in their back pocket – coupons and discounts. But understanding when and how to deploy this tactic is critical for successfully boosting sales and gaining customer loyalty and trust. Here are some of the top ways to make sure your discounts and offers will be successful.

Did you ever experience an inexplicable, massive drop in organic traffic? Every now and then, website owners or admins get this feeling that something is