If you’re not familiar with “bitcoin,” you’re probably not up-to-date on “blockchain” technology. Turn on the news, especially the financial news, and you will frequently hear this terminology. Blockchain technology is definitely part of the “internet of things.”

The prevalence of the internet has resulted in shoppers increasingly making purchases online. Retailers have adapted to this trend by increasing their eCommerce offerings; in 2016, eCommerce sales reached a high of $1.915 trillion.

Imagine going to a brick and mortar department store. You ask if an item is in stock. The associate says, “nope!”, shrugs, and walks away without another word. Most likely, you’re going to leave the store right then and there.

Going into e-commerce can become a thrilling experience, but it won’t mean anything unless you can make people aware of your products. When you have an e-commerce page, it’s worth integrating some things to help get word out so you rise above competitors.

Integrating social media feeds and widgets are the solution to boosting e-commerce conversions. Take a look at how this works and how to integrate social media directly on and outside your website.