Author: Diego Praderi

What really makes a website good for B2B

There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.

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The Top 9 Best Practices for Your Transactional Emails

Transactional emails are valuable marketing tools. These system-generated emails that are triggered by individual user activity offer marketers unparalleled conversion opportunities. But that’s only if they’re used correctly. To learn more about how to ensure success, here are nine best practices for your transactional emails.

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How to efficiently calculate customer LTV

For any business, the Customer Lifetime Value (LTV) is what can make or break your company’s income. It is true that an important part of owning a business is making sure that you have a marketing campaign effective enough to draw customers to your products or services.

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10 UX mistakes to avoid on your eCommerce website

Regardless of the good or service that business offers, eCommerce websites are becoming the norm. Your website may often serve as the first impression of your business to a potential customer. When your site runs smoothly, it speaks to your capability and professionalism. Of course you can fix a mistake when it happens, but it’s best to avoid them altogether.

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