Influencer marketing is a social media marketing method that does away with market audiences’ distrust of traditional celebrities and hatred of digital ads. Instead, it combines the trust and confidence audiences have in their favourite influencers with the far-reaching information sharing of social networks.

Creating an effective call-to-action is a whole science in and of itself! Whether your goal is to have visitors join your email list, check out

In part 1 of this topic, we covered what you need to have in place before starting any discount offers or coupon codes. Now we cover some of the valuable types of offers to push out to your followers.

Every ecommerce business has one critical tool in their back pocket – coupons and discounts. But understanding when and how to deploy this tactic is critical for successfully boosting sales and gaining customer loyalty and trust. Here are some of the top ways to make sure your discounts and offers will be successful.