Did you know 80% of visitors will leave your site if they can’t find what they are looking for right away? Your site is the storefront that determines how customers perceive you and your products. Thus, having a good web design is one of the main focuses of online brand building.
With consumers turning to online shopping more and more each year and seasoned digital shoppers shifting from the big stores to various eCommerce sites, your eCommerce UX is more important than ever before to make sure your shoppers enjoy their time on your site and complete their purchases.
Today, we will discover the best UX practices that will set your eCommerce site apart. Read on!
Create a Killer Landing page
Looks matter in the eCommerce world — and the first impression you give does even more so. That’s why it’s very much worth it to invest time and effort in creating a highly converting landing page.
Remember, you only have 0.05 seconds to impress your user (crazy, right?), so make sure the landing page is the best representation of your business motto, and users can immediately see what sets YOU apart from the others.
Build an Intuitive Navigation
Are you proud of your complex website structure? Let me break it to you: if it takes a customer more than 5 seconds to find what they need, you’ll scare them away… and lose out to your competitors!
Instead, focus on creating descriptive menu labels and a simple site hierarchy so that users can move seamlessly from one page to another, creating an enjoyable shopping experience for them. See if you need to implement advanced filtering options to improve their search experience.
Design Converting Product Pages
Most people find your store for the first time when searching for something specific, which they cannot see from their usual source, or looking for a lower price. In this situation, a visitor is likely to land on a specific product page on your site related to their search.
This is precisely why you need to make sure you optimize every page to fit your customers’ objectives. You should make the price clear and easy to find, include information related to shipping and taxes that could impact said price, and communicate the overall turnaround time so they know when they can expect to receive their order.
Optimize for Situational Shopping
Another search pattern that could lead someone to your site is situational shopping. In these situations, customers are typically seeking an item that can solve a need instead of looking for something specific. For example, they may be searching for something like “storage solutions for a garage” or “Father’s Day gifts for men.”
With this in mind, be sure to add gift guide pages to your website that link to various products that make good gifts for that situation — such as “10 best gifts for Mom on her day,” and build a store search into your site to make everything easy to find. This way, customers can search by keyword as well as browse by category.
Other vital tips we have mentioned before can apply to situational shopping as well, so make sure to optimize your product pages to communicate how your product can be used and who it’s a good fit for, and include navigation on your site that makes it easier for someone browsing your inventory to find products that are perfect for those situations.
Streamline the Checkout Process
Suppose your customers have reached the checkout page… congratulations! You have officially earned their trust. And now it’s time to seal the deal.
Focus on optimizing the checkout process so that it’s not only user-friendly but also secure. Do not force your customers to create an account to shop on your page, and eliminate unnecessary details when creating forms — this is especially helpful for mobile checkout.
The key — always to build trust by being open and upfront about everything.
Simple eCommerce UX tweaks like these can lead to drastic improvements in search performance and conversions. When it comes to eCommerce web design, don’t guess. Contact us today to find out how our experts can help you maximize your results and boost your revenue!