Faceted navigation improves conversion by allowing customers to search, refine, and get to what they want more efficiently. Many websites, of course, use filters that let users search for items, excluding those that do not match the given criteria. Faceted navigation takes this concept a step further by letting users select various characteristics of an object at once, thus providing maximum flexibility in information retrieval. Ultimately, this means not only more choice for the consumer but also allows for them to zero in quickly.